In modern society, more and more people tend to spend their leisure time in cafes, MEETING and working and studying, cafes have become one of the indispensable elements and contents of modern cities, especially in some cities where the pace of life is slow, people often choose to order a cup of coffee in a cafe for three or four hours or even longer, however, according to the relevant case data, ( reference) for operators, this traditional business model will not give them higher revenues, and for consumers, they are not willing to buy coffee multiple times during this time, even if the coffee has already been consumed. However, the current coffee market lacks a logical way to improve this situation – a model that would allow operators to make more money and consumers to have a better experience.
While researching this issue, I came across a chain of coffee shops in Russia, Europe and the UK – the Ziferblat coffee shop. The first branch of Ziferblat was founded in 2010 and opened in September 2011 in Moscow by Ivan Mitin. The public sitting room space is intended to act as an alternative to working from home, and is hired on a flexible basis, Customers can also pay a fixed fee to stay for the whole day. In 2017, Ziferblat was cited In 2017, Ziferblat was cited as an example of how modern working patterns were changing in the United Kingdom, particularly in urban areas.
Each branch has a variety of creative spaces businesses can rent (with a minimum spend) for meetings or activities which would have been typically held in a hotel or a conference centre. Meeting room styles vary, and have included a primary school classroom and a chintzy vintage dining room. The pay per minute rate includes all technical equipment, Wi-Fi and unlimited snacks.
This sharing economy model was so popular in the UK that a branch was opened in London, but the downside of the business model became apparent – it didn’t suit the fast-paced city of London, where most people bought a cup of coffee to take away with them, and it soon closed down. The café also did not have activities to enhance the experience and people were often bored inside.
